Is Technorati Worth It?

I know a lot of bloggers around the world seem to think technorati is one of the top or if not the top blogging tool for exposure, but to me it seems like a mostly one sided affair.

Technorati get much more out of your service than you do out of theirs, for example if you use their in-text keyword or linking service - How exactly does this benefit you? To my knowledge few people use technorati as a search engine to actually find blogs or content. It now seems to be dominated by webmasters rather than users. Its rather the case that people are referred TO technorati from people who use their tools and then those people find other blogs than people going to technorati first hand to find content and blogs.

It could be more of a traffic losing tool than a traffic promoter. Sure you will be listed on their database and keywords will be stored - Wow! thats it? The probability that you will get traffic from them is very low. The probability that you will send them traffic is very high (especially if you use keywording).

As for SEO I doubt technorati adds anything to your sites popularity, indexing returns nothing on google and other top search engines.

So why do people continue to use what seems like a one way service. Im afraid the name factor is in effect once again. Similar to other social bookmarking sites like del.icio.us, simpy, flurl etc, submitting to these sites is not likely to bring you any traffic and do very little for your websites popularity. The fact is you are doing more for them than they are doing for you. Digg is the exception where their indexing system seems to be much better for search engines and this could do some good, or over-exposure, bad, for your sites popularity.

So why do people continue to submit to these sites? Because everybody else does, it seems. What I like to call a web trend myth, where a service is so hyped and well known (hence the name factor) that bloggers and webmasters think that the service must do something good for their website whereas in reality webmasters and bloggers are doing more for the myth sites.

Jimmy McGrath of Affiliate Programs Cash has been an Internet marketer / advertiser for the last 5 years, working for various companies and now freelance. In the last year he has been researching the advertising and marketing strategies of internet entrepreneurs. He is also a cross-culture educational expert and has lectured at several universities across Canada and the USA.

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